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  • Book Notes,  Sales

    Book Notes: “Sell Or Be Sold,” by Grant Cardone — Chapters 4 through 6.

    August 31, 2019

    “Book Notes” is a collection of notes from books relevant to entering the industry and practicing financial planning. *** Note: For a series introduction and an explanation of my interest in the book, check out this page with my notes on the first three chapters. *** Chapter 4: The Greats After Cardone contrasts professionals and amateurs in Chapter 3, he uses Chapter 4 to explain the importance of commitment, why looking for “greener pastures” is a recipe for failure, how commitment can lead to predicting outcomes, an alternative explanation for why people don’t like sales (other than rejection), and what makes a truly great salesperson: “Commit: to devote oneself completely…

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