The best marketing strategies, tactics, and trends for new financial advisors from experts inside and outside of the industry. Publishing Reminder: As I mentioned last month, I am pausing publishing over the summer. (I need to prioritize a few other projects for at least the next few months.) Thank you again for your understanding. While social media marketing can offer enormous upside, there are a handful of mistakes financial advisors often make. Samantha Russell covers seven common mistakes, helpful best practices, and much more [Video]: “Anybody here, if I asked you, ‘What was your best-performing social media post of all-time?’, most of you will probably tell me that it was…
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Weekend Content for New Financial Planners (October 30-31, 2021)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. NGP Financial Planning’s Michael Policar talks about humanizing the industry including how we talk about potential clients, rethinking discovery meetings, personalizing client communications, and more [Video or Podcast]: “Now I like to do a walk and talk with clients: ‘Let’s go walk around the lake and just talk about what’s bothering you, what you’re worried about, what’s keeping you up at night.’ It’s just so much more natural. There’s nothing forced. I think it disarms folks.” The Key To Identifying New…
