“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. This edition of Weekend Content for New Financial Planners begins on the theme of developing your professional brand. A Twitter thread from MetaLab founder and investor Andrew Wilkinson provides some thought-provoking analysis on the benefits and competitive advantages of developing your brand. Next, Barron’s Steve Garmhausen’s conducts an interview with one of the industry’s most well-known “personal brands” in Ric Edelman, covering what it takes to establish and maintain your brand. Finally, if you have any reservations about the potential for…