Weekend Content for New Planners

Weekend Content for New Financial Planners (February 13-14, 2021)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Investopedia Top 100 advisor Kyle Moore shares eleven principles that distinguish top advisors:

Bestselling author and Collaborative Fund partner Morgan Housel explains why the best storyteller wins (relatedly, “Building A StoryBrand” is a great resource if you are trying to improve storytelling in your marketing, sales, etc.) [Article: 6-minute read]:

“A truth that applies to many fields, which can frustrate some as much as it energizes others, is that the person who tells the most compelling story wins. Not who has the best idea, or the right answer. Just whoever tells a story that catches people’s attention and gets them to nod their heads.”

Best Story Wins [Morgan Housel, Collaborative Fund]

Setting up a process that ensures you ask questions “beyond the numbers” [Article: 2-minute read]:

“Many financial advisors have developed a tendency to tune out the personal elements of a conversation. In their mind, it’s not relevant to their expertise in managing money. Think about this for a moment. During a typical client review meeting, what percentage of the time is spent discussing their portfolio? 20 percent? Maybe 35 percent? The response I usually get when I’ve asked advisors is 10 to 20 percent. You don’t need to showcase your financial expertise by going down the rabbit hole of financial-speak. Most clients want to spend time discussing personal matters.”

How To Overcome The Human Listening Bias [Matt Oechsli, WealthManagement.com]

And Moore again with a useful resource if you are looking for more quality questions to ask prospects and clients [4-page Dropbox doc]:

The pros and cons of working as a freelance financial planner [Article: 4-minute read]:

“The choice between a freelance or staff position also depends on what the financial professional is looking for, Miller says.

‘A lot of people like the comfort of getting a secure check with benefits, knowing they have a sound place to work with good morale and colleagues,’ he says. But not everyone craves that certainty.

‘The freedom to do what you want, when you want to do it, is hard to overstate,’ says Benjamin Daniel, a paraplanner in Columbus, Ohio. He adds that a 1099 position tends to offer a higher degree of autonomy than a full-time job.”

Working As A Freelance Financial Planner [Kate Stalter, U.S. News & World Report]

Delegated Planning founder Sue Chesney shares her career path to becoming an outsourced financial planner [Podcast: 38-minutes]:

“I thought now what do I want to do. Do I want to become an employee-planner and just do back-office for a firm? That would be my career-path (there wouldn’t be really anywhere to go from there). But we had been working with a virtual assistant at the time and so I called her and chatted with her and she was the one that actually planted the seed. She said why don’t you become an outsourced financial planner? … I realized I don’t want to run a firm—I want to do the planning part.’”

EP #20: The Virtual CFP Career Path With Sue Chesney [Caleb Brown, New Planner Recruiting]

What topic resonated with you? Comment below!

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