Weekend Content for New Planners

Weekend Content for New Financial Planners (June 26-27, 2021)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Angie Herbers shares the pivotal moments in her life and career, the “diamond team” concept, and more [Podcast: 81-minutes]:

“I wanted to start a consulting business to help financial advisors, but the odds were very small. First, the market was very small. The average size advisory firm at that time $400,000 in revenue. They likely didn’t have a whole lot of money – this is what the story I was telling myself – they likely didn’t have a lot of money for me to make it a very sustainable business out of it. I knew it would probably be financially better for me to start an advisory firm and go after a bigger target market. …

I sat down and started to look back on the last five years of my life: being in college, losing Mom and to some degree losing Dad and us all being different, and finding this financial planning career. Also, the pressure on me that I felt I had to be a financial advisor because I had won this award. Then I’m on the cover of this magazine. How could I end up being a financial advisor and go and start a consulting business to help advisors?”

The Launch Of A Growth Academy App, Under A Universe Of Stars, And Diamond Teams With Angie Herbers, Founder And CEO Of Herbers & Company [Tina Powell, In The Suite]

Jason Wenk’s journey from small-town Michigan to fintech pioneer and the principles behind his success [Video or Podcast: 57-minutes]:

“More than anything, I got a chance to see just how big the problems were in the industry. The biggest one, I went there and realized that nobody that I had ever met in my life would ever qualify for the advice that I was supposed to be helping create. That was frustrating. As you’re going through life you get exposure to really wealthy people. Really powerful people.

In some cases, it’s easy to kind of get pulled into that yourself and then like leave behind sort of like the upbringing that made you the person you are. So it was a struggle where you are constantly going, okay, these are incredible opportunities and you are around people just making gobs of money and have incredible influence. But in my heart I always felt like home to me was this small community in West Michigan and I couldn’t help but think about my classmates, my friends, my neighbors, and my family. What about them?”

Jason Wenk – The Road That Led To Altruist [Dasarte Yarnway, The Human Advisor]

Donald Miller explains the basics of the 7-step StoryBrand framework [24-minutes]:

“Dr. J.J. Peterson: Why is Story so important to use in creating clear marketing and messaging?

Donald Miller: The big reason is it catches people’s attention. 30% of the time a human being is daydreaming. There are things that trigger us, though, to start paying attention. The great thing about Story is that it knows what those triggers are and it can break you up from a daydream. And it is the most known to man to do that.”

Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy [Dr. J.J. Peterson, Marketing Made Simple]

Treyton DeVore on the “Attention Economy,” how to leverage social media to garner attention, and how to convert that attention into business growth [Article: 7-minute read]:

“However in May of this year, Merrill Lynch announced the end of cold calling for their advisors. As sales numbers were down, 3,000 of their trainees were forced to hang up their phones and will be leaning heavily on LinkedIn as their main business development strategy. So, what does this mean for advisors who were already on social media?

For starters, the market’s about to get a lot more saturated, especially on LinkedIn. With more advisors and firms presumably following suit, it’ll be much more challenging to stand out and differentiate yourself from other advisors. On a deeper level, which we’ll dive into, the strategy and execution around content marketing will only become more and more important as time goes on for advisors who want to grow their business through social media.”

The Attention Economy: How Financial Advisors Can Leverage Social Media To Grow Their Practice [Treyton DeVore, The Seven Group]

How to respond to a client question when you don’t know the answer [Podcast: 31-minutes]:

“What happens when you’re asked a question and you don’t actually know the answer? I think most of the time if someone is asked a question that they don’t know the answer to, they just make up an answer. Maybe it’s something they’ve heard or something they’ve read on social media. They just B.S. their way through it.”

What Happens When You Don’t Know The Answer? [Episode 116] [Micah Shilanski & Matthew Jarvis, The Perfect RIA]

Which piece of content did you like? Comment below!

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