The best marketing strategies, tactics, and trends for new financial advisors from experts inside and outside of the industry. Publishing Note: After next month’s edition of “Inside Out,” I am going to pause publishing over the summer. (I need to prioritize a few other projects for at least the next few months.) Thank you for your understanding! Taylor Schulte with advice for new advisors looking to publish their first piece of content, what wins in SEO today, the tools he uses to validate highly searched blog post ideas, and more [Podcast]: “This is scary and hard to do, but you’ve got to just put it out there and kind of…
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New Advisor Marketing Inside Out (March 2024)
The best marketing strategies, tactics, and trends for new financial advisors from experts inside and outside of the industry. ICYMI, Michael Kitces lays out the marketing data points to track (with free downloadable templates) along with 7 key performance indicators to improve your business development efforts [Article] “Growth is a struggle for most financial advisors, especially those who are newer to the profession (or at least newer to running their own practice) and have to get their own clients for the first time. There are so many different marketing tactics, and ways that advisors can spend their time prospecting, and different approaches to the sales process, that it’s hard to know where…
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New Advisor Marketing Inside Out (February 2024)
The best marketing strategies, tactics, and trends for new financial advisors from experts inside and outside of the industry. Highlights from Snappy Kraken’s “State Of Digital 2024” report covering how to attract an audience including 5 lead-generation topics that perform the best, leveraging long-tail keywords, and more [Podcast: Part 1 & Part 2]: [Sofia]: “I’ve seen so many advisor websites performing or not performing based on this. An advisor comes to us and says ‘I work with women,’ for example. Okay, I say ‘What type of women?’What are they interested in?’ You start to figure out what type of investment opportunities they’re pursuing with their clients. ‘Are they women-owned businesses…
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Weekend Content for New Financial Planners (August 19-20, 2023)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. How to quickly build and maintain trust with clients [Article]: “A study conducted by the Harvard Business Review assembled two groups of people and instructed them to have one-on-one conversations within their respective groups. The first group was told to ask no more than four questions within a 15-minute period. The second group was told to ask at least nine questions in the same amount of time. Feedback from the participants produced an incredibly valuable insight: The participants in the second group…
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Weekend Content for New Financial Planners (June 24-25, 2023)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. The three pillars of retirement satisfaction, the best ways to spend money for happiness, and more, from Dr. Michael Finke [Podcast]: “They want the autonomy, they get to retirement and they have full autonomy, and they have no idea what to do with it. They’ve never actually thought about it. There’s a lot of evidence, as you know, that people are very bad at projecting the future. They tend to place it within the context of today. When we’re working we…
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Weekend Content for New Financial Planners (April 15-16, 2023)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Ric Edelman with the principles behind his exceptional early-career growth, a number of innovative trends that call into question traditional financial planning assumptions, and more [Podcast]: “People used to ask me about my marketing strategy. My attitude was: ‘I’m not a marketer. I have never engaged in marketing in my entire 37-year career. I am an educator.’ I impart financial education and I do it for free. I use the mass media to disseminate my content. Somebody hearing or being exposed…
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Weekend Content for New Financial Planners (March 25-26, 2023)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Experience Your Wealth founder and financial planner Jake Northrup on using a values-based approach to find his niche client, the skills he is glad he developed before launching his firm, and how he grew to $500k in annual recurring revenue in 3.5 years [Podcast or Video]: “Having the ability to do one-time plans, knowing, and I’ve actually shared this with some other XYPN advisors too, you don’t want to take on the wrong people for ongoing relationships. But it’s okay to…
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Weekend Content for New Financial Planners (February 25-26, 2023)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Wired Planning’s Brendan Frazier on how to position behavioral coaching in prospective client meetings, easy-to-implement and effective behavioral tactics, and more [Podcast]: “That’s the first thing we need to realize: it’s not about what you want, what you want to tell them, and the value that you perceive. It’s about communicating the value and the results that they want and that they need… I get it because I’ve been there. Where you know how valuable this is. You just want to…
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Weekend Content for New Financial Planners (February 11-12, 2023)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Head of StoryBrand Dr. J.J. Peterson shares an overview of the “StoryBrand” marketing messaging framework and explains the importance of “narrative transformation” for prospective clients to take action [Podcast]: “When I brought the StoryBrand framework to them they were like ‘Holy cow, this is a simplified version of everything we’ve been trying to do and teach.’ That’s what drew me to it. It blew me away and it blew them away. So, the StoryBrand framework is basically ‘How does story work?’…
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Weekend Content for New Financial Planners (November 26-27, 2022)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Mitlin Financial founder Larry Sprung shares his career journey to his current RIA, what boosted his marketing results and shortened his sales cycle, and what he’s working on next to improve his marketing [Podcast]: “People want to do business with people they like, trust, know, and they want to be around. Their values align. This was something I always talked about and she said, ‘Why aren’t you doing that on social media? Why aren’t you putting the authentic you out there?’…
