“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.
Define Financial’s Taylor Schulte shares the new marketing platform he’s experimenting with (and how it fits into his overall marketing strategy), the tradeoffs of adding “friction” to your potential client experience, and more [Podcast]:
“The second thing we learned was how to ask better questions during the introductory phone call. The goal of asking better questions is to avoid spending 4 to 6 weeks of our time taking someone through our sales process who has no intention of hiring us. They just want to suck us dry of information, get as many of their questions answered as possible, and then disappear. And then probably call your firm next and do the same thing.
So, in an attempt to filter these people out, the question we’ve recently added toward the beginning of our introductory phone call goes something like this: ‘Have you decided that it’s time to hire a financial advisor, or replace your current advisor, and it’s just a matter of finding the right fit, or are you still on the fence and unsure about hiring someone in the first place?'”
3 Lessons Learned Adding $550k Of New Revenue [Taylor Schulte, Experiments In Advisor Marketing]
FMG’s Samantha Russell and YChart’s Sean Brown on setting a cadence for client communications, the effectiveness of various visuals, and other client communication tactics [Video]:
Will You Retain Or Lose Clients Based On Your Communication Approach? [Sean Brown & Samantha Russell, FMG]
Altruist’s Director of Content Marketing Will Steiner on how to create compelling and “transformative” content [Podcast]:
“Content is an art and a science. On the art side of things, there are some key pillars that are important for people to keep in mind. So, sort of my rubric when I’m creating content is looking at five things. It has to be insightful. It has to be relevant. It has to be engaging, digestible, and there has to be a lot of expectation-setting throughout.”
The Art And Science Of Content Marketing [Dasarte Yarnway, The Advisor Journey]
Great marketing is great storytelling; a thread breakdown on one of the greatest storytellers (with video clips):
Nick Maggiulli on the optimal level of “lifestyle creep” [Article]:
“Counter-intuitively the lower your initial savings rate, the more your lifestyle can creep without affecting your current retirement plan.
Why? Because those people who save less, by definition, spend more (for the same level of income). Therefore, when these low savers get a raise and decide to spend a portion of it, it affects their total spending less than a higher saver who got the same raise and spent the same percentage of it. It is the impact of a raise on spending that disproportionately affects higher savers more than lower savers.”
How Much Lifestyle Creep is Okay? [Nick Maggiulli, Of Dollars And Data]
Farnam Street’s Shane Parrish with a few takeaways from Charlie Rose’s interview with reigning five-time World Chess Champion Magnus Carlsen [Article]:
“[Carlsen] And I think it’s always better to be overly confident than pessimistic. I realize sometimes after games that, you know, I was actually way too confident here. I was way too optimistic. But if you’re not optimistic, if you’re not looking for your chances, you’re going to miss. You’re going to miss opportunities. And you know, I think there are — there are plenty of players in history who have been immensely talented, but they’re — they’re just too pessimistic. They see too many dangers that are not there and so on so they cannot perform at a very high level.”
The Winner’s Edge [Shane Parrish, Farnam Street]
Which was your favorite takeaway? Comment below!
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