Weekend Content for New Planners

Weekend Content for New Financial Planners (April 29-30, 2023)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Conventional wisdom says to use Twitter primarily for networking among colleagues and building relationships with members of the media. AllStreet Wealth’s Thomas Kopelman shares why he ignored this advice and how it allowed him to build his RIA’s revenue to over $16k per month.

He also covers the advantages of Twitter’s “frictionless follow” vs. LinkedIn for growth, how a pull marketing strategy based on educational content allows you to be “anti-needy,” and more [Podcast]:

“I don’t cold DM anybody, I don’t push anybody to meet with me. Yesterday I had six new prospects book a meeting with me—all of them either business owners or making over $500,000 a year. All of them at the right age range. Two of them have multi-millionaire dollar windfalls coming in this year. I’ve never talked to them one time before.”

Growing RIA Revenue To More Than $16K Per Month With Twitter [James Pollard, Financial Advisor Marketing

The Boston Institute of Finance reviews planning opportunities from SECURE Act 2.0 including the new 10% penalty exceptions, Special Needs Trusts designation for RMDs, small business retirement plan tax credits, ROTH contributions options for SEPs and SIMPLEs, and more [Podcast]:

“There is also a very nice update for business owners looking to start a retirement plan. There’s a new tax credit that offsets 100% of the startup costs of setting up a new retirement plan if you have less than 100 employees. So, if you have those small business clients and they’re thinking about setting up a SIMPLE or a SEP and they’ve been hemming and hawing because they don’t want to pay the fees, you can’t just tell them ‘Hey, don’t worry you get a dollar-for-dollar credit for it on your taxes…Your employees will be happy and you’ll have your retirement plan basically free for the first 3 years.'”

The Need-To-Know On SECURE Act 2.0 [Jerry Mee & Mike Long, BIF Bites]

With goal-setting driving the financial planning process, considering the influences on goals can be incredibly important. Author Luke Burgis with Carl Richards on the two primary forms of desire [Video]:

The Two Types Of Desire [Carl Richards, The Society Of Advice]

Continuing on the goal-setting theme, RLS Wealth’s Justin Castelli on finding your “authentic life” [Article]:

“This life, which I call your authentic life, is closer than you may realize. If you are like most, you’ve been programmed to pursue a life that has been scripted by others—parents, teachers, and society. You might be lucky and the life you are currently experiencing might be ‘right’ for you.

But, if you’ve always had a desire to do something different, be someone different, or just feel like the life you’re experiencing isn’t right, you owe it to your Self (and the rest of the world) to find and pursue your authentic life. When you are living your authentic life you bring to the world the best version of your Self and are doing the things that you can do better than anyone else.”

You Have An Authentic Life To Find [Justin Castelli, RLS Wealth]

Out & About President Lauren Hong on how you can leverage Google Reviews to increase your search ranking and build credibility [Article]:

“Many financial firms are still developing a game plan to appropriately promote reviews and testimonials in compliance with the SEC’s new rules that permit this type of marketing. However, leveraging Google reviews for search engine optimization (SEO) is an often-overlooked opportunity even though they’re an integral part of Google’s complex algorithm to provide users with relevant results. For example, local-targeted searches, which include reviews, have been increasing on the platform, with 97% of users including “near me” or specific location information in their requests.”

How To Use Google Reviews To Boost Visibility [Lauren Hong, Advisor Perspectives]

Which was your favorite takeaway? Comment below!

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