“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.
Best practices for client meetings including setting expectations, using scripts, defining objectives, and more [Podcast]:
“It’s easy in the early days of all of our businesses to just feel like every, single person that you meet should become a client. You want them to become a client. But, the reality is that there is probably at least some percentage, I don’t know if it’s 10% of people who may be interested in hiring you, but you really shouldn’t. I think the sooner you can avoid those mistakes, the better.”
How To Approach Client Meetings [Jason Wenk & Dasarte Yarnway, The Advisor Journey]
Why storytelling is so important for your marketing messaging, the elements of a good story, and the advantages of popular social media distribution channels [Video]:
How To Use Storytelling In Your Marketing [Daniel Gregoire, RightCapital]
Many studies attempt to quantify the value advisors bring through various financial planning tasks. It’s reasonable to think you should emphasize these in your messaging, both throughout your marketing and discovery meetings. Why you may want to focus on another approach [Article]:
“The goal is to stop talking about yourself and start addressing the fear clients have about providing for themselves and their families as they face the uncertainty of what the future holds.
Help clients see a path forward with you as their experienced guide. Be a financial physician with a reassuring presence who can reduce anxiety, bring clarity, and induce confidence. The world needs cobblers, but keep them in the backroom while you meet your clients where they are.”
Understanding And Communicating An Advisor’s Value [Scott MacKillop, Advisor Perspectives]
If you are looking to add more tax planning to your services (or brush up on strategies), seven tax planning techniques with fairly wide applicability [Article]:
“Taking the time to become familiar with key tax-planning concepts is essential to delivering holistic and comprehensive financial advice to your clients.
That doesn’t mean you need to be an expert…Often, including a client’s attorney or accountant in the discussion can help ensure that taxes are being considered and executed in the right way. But since taxes directly affect how a client’s portfolio and wealth are managed, the inability to incorporate basic tax planning into your recommendations may adversely impact your client’s net worth and their ability to achieve their financial objectives.”
7 Tax Strategies Financial Advisors Need to Understand [Jonathan Shenkman, Barron’s Advisor]
A good reminder of how to approach clients who are struggling to implement behavioral changes [Article]:
“I think that’s many of us in the face of something new. We want it. And yet. . . when it comes to taking action, we hold ourselves back. It’s a mysterious undertow that keeps us safe and stuck in the status quo.
Change is complex. Most growth trajectories in life don’t follow a straight, linear path. They’re a spiral or a curve. Transformation is a staged process, not a sudden switch. Sometimes, the path we follow doesn’t seem to make logical sense. Moment-to-moment motivation wanes. Confidence shifts.”
The Deep End [Joy Lere, Finding Joy]
Which was your favorite takeaway? Comment below!
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