Weekend Content for New Planners

Weekend Content for New Financial Planners (July 8-9, 2023)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Taylor Schulte shares the one habit he credits as being instrumental to his success, his new perspective on goal-setting, and more [Podcast]:

“I was about 3 or 4 years into the business, and I realized how valuable other financial advisors were in my career trajectory. So, I told my wife one day ‘I am going to commit to having breakfast, lunch, coffee, beer, or whatever with another financial advisor once a week from here on out.’ Of course, she thought I was crazy because here I am going and talking to my so-called competitors. But I committed to that.”

Choosing The Right Path For Your Business [Broc Buckles & Peter Ciravolo, Only Fee-Only Podcast]

Thomas Kopelman on where to spend half of your time when creating content marketing [Video]:

The Ultimate Tip For Attention-Grabbing Content Creation [Matt Reiner, Bridging The Gap]

Wade Pfau on the case for income annuities over bonds for retirement planning [Article]: 

“We can illustrate this with an ‘efficient frontier for retirement income,’ which considers different combinations of stock funds, bond funds, and income annuities to best meet two competing financial objectives for retirement: satisfying spending goals for life and preserving financial assets. What I found in simulating different outcomes is that the efficient frontier generally consists of combinations of stocks and income annuities. Bond funds do not make it to the frontier, and they do not serve a useful role for meeting spending goals in the optimal retirement income portfolio.”

The Fundamental Logic Of Annuities With Lifetime Income [Wade Pfau, Advisor Perspectives]

Daniel Crosby on accounting for behavioral factors in your marketing and sales [Podcast]:

“When we go in and talk about our process or our product, we emphasize: upside, upside, upside. And that’s fine. That’s part of it.

But people are 2.5X as moved by ‘not missing out’ as they are moved by getting something. And just as surely as that pertains to markets, that pertains to the sales process.

We need to be comfortable saying: ‘Hey, I hope you’ll do business with me because if you do, A, B, C, good things could accrue to you, but if you don’t, I think you could miss out on X, Y, Z benefit—and I’d hate to see you miss out on that.’

That sort of one-two punch is not something I think you see much of.”

The Science And The Storyteller [Daniel Crosby & Stacy Havener, Standard Deviations]

How to take better breaks at work, according to a systematic review of over 80 research studies [Article]:

“But the cost of being always-on (and doing it well!) is high. More than half of employees (59%) report feeling burnout according to a recent survey from Aflac. Engagement has taken the opposite turn and is declining among the U.S. workers. Alarmingly, both high burnout and low engagement rates are associated with hindered performance. What can we do to address our declining well-being while maintaining performance?”

How To Take Better Breaks At Work, According To Research [Zhanna Lyubykh and Duygu Biricik Gulseren, Harvard Business Review]

Which was your favorite takeaway? Comment below!

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