Weekend Content for New Planners

Weekend Content for New Financial Planners (July 9-10, 2022)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Snappy Kraken’s Robert Sofia and Journey Strategic Wealth’s Penny Phillips highlight foundational marketing principles including [Video]:

  • Common marketing missteps and the client/advisor “Interest Intersection”
  • The importance of story and messaging when building your firm’s branding
  • Why recognizing context throughout your marketing is imperative
  • And more…

The Importance Of Marketing In Wealth Management [Shannon Rosic, WealthManagement.com]

Dr. Nicole Boyson wades through what can be a confusing world regarding conflicts of interests in varying firm models including the history of these models, Regulation Best Interest, and more [Podcast or Video]:

“Another [conflict of interest] is what’s called revenue sharing. The [term] revenue sharing is oftentimes very broad. It might incorporate that 12b-1 fee. But what I’m speaking of when I’m talking about revenue sharing is a check that a mutual fund family will write to the dual-registered firm.

It’s incredibly hard to track. No one knows exactly what the dollar amount is because it’s not disclosed anywhere. It’s not disclosed in the RIA’s ADV. It’s not disclosed anywhere by FINRA. And the mutual fund family will just say ‘Hey, we sometimes pay revenue sharing. Go ask your RIA.’ The RIA will say ‘We take revenue sharing. Go look at the prospectus.’ So, there’s this circular kind of path. But revenue sharing is substantial.”

Making Sense Of Confusing Advisor Conflicts With Professor Nicole Boyson [Peter Lazaroff, The Long Term Investor]

New Planner Recruiting’s Caleb Brown on considerations for pricing financial planning and investment management separately including ease of communication, compensation risk, and more [Video]:

Pros And Cons Of Charging Separately For Financial Planning And Investment Management [Caleb Brown, New Planner Recruiting]

ICYMI: A great panel from Snappy Kraken’s Jolt! conference featuring Taylor Schulte, Emily Binder, Alex Cavalieri, and Matt Halloran touching on a number of important content marketing topics including [Podcast or Video]:

  • Using short-form audio as an “easy lift” to build momentum
  • Setting proper expectations for when to see your marketing pay off
  • The importance of “walking before you run” with publishing cadence

[Taylor Schulte]: “For me, when I started, I didn’t really know where to start. I love what you said about choosing one thing. I dabbled in a few different things and kind of latched onto voice. The hardest thing with podcasting and voice is to hit publish. Actually hit record, hit publish, and put it out into the wild. My podcast started as a hyperlocal podcast. [That] doesn’t exist anymore. I kind of had to stumble for a few years in order to figure out my voice, my angle, and really feel comfortable with it. But, still to this day, we’re 150 episodes in, and I’m still terrified to hit publish. But you learn so much every time you do it.”

Voice, Video, And The Future Of Marketing Media [Alex Cavalieri, The Seven Group]

Christine Benz on where advisors can better spend their time to provide clients value [Video]:

What Do Financial Advisors Spend Too Much Time On? [Carl Richards, The Society Of Advice]

“Ultralearning” author Scott H. Young on “The 85% Rule” for optimal learning [Article]:

“If you’re always successful, it’s hard to know what to improve. If you constantly fail, you won’t learn what works. Only when we have a mixture of success and failure can we draw a contrast between good and bad strategies.”

The 85% Rule for Learning [Scott Young, ScottHYoung.com]

Which piece of content did you like? Comment below!

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