Weekend Content for New Planners

Weekend Content for New Financial Planners (July 2-4, 2022)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Dr. Daniel Crosby and Rusty Vanneman cover a range of topics around market volatility including advisor self-care, communication processes, and behavioral considerations [Podcast]:

  • The importance of putting on “your own oxygen mask first”
  • A 5-part self-care framework for advisors
  • Communicating your financial planning process’s benefits versus features
  • And more…

[Vanneman] “If you have a normal sequence of how you’re communicating with investors, and you’re sending out something special…let’s say you have your clients pretty well-trained. [They’re] thinking long-term and they try to shut out the noise as much as [they] can, so they are kind of on board with that. But all of a sudden you send out an email or some communication saying ‘Hey, don’t worry about all of the news today.’ That actually a lot of times, the client thinks ‘Hey, wait a second. Something must be scary. You’re sending me an email telling me to relax.’ So, I think it is a fine line.”

Guiding Clients Through Market Downturns With Rusty Vanneman And Dr. Daniel Crosby [David Decelle, ModelFA]

Client communication tips during volatile markets including cadence, persuasive visuals, and more [Video]:

What Financial Advisors Should Say to Clients During a Bear Market: 4 Communication Strategies [Samantha Russell, Twenty Over Ten]

Morningstar’s Christine Benz on bringing transparency and humility to client conversations around market volatility [Video]:

What Do You Do When You’re Not Sure What To Say, But Your Job Is To Say Something? [Carl Richards, The Society Of Advice]

Career-changer and Opulus, LLC RIA founder Ryan Greiser shares his story including [Podcast with Transcript]:

  • making a career change from athletic trainer to financial planner (now working 3 days per week)
  • making the most of his first position in the industry requiring cold calling by learning sales and sales processes
  • catering to clients with crypto positions

“So we start to explore options and say, okay, how could we protect our firm and provide advice on this? How could we protect our clients so that if they’re doing it anyway, they can do it intelligently and securely? And then also, how can this potentially be a good investment opportunity that could just differentiate us from other firms that are out there if we’re early to the game?”

Scaling to 100 Clients in 3 Years & Working 3-Day Weeks: A Conversation with Ryan Greiser, CFP® [Alan Moore, XYPN Radio]

Carson Coaching’s J.J. Peller with how to maximize networking events this year with a little preparation including thinking about your personal brand, focusing on value you can provide, and more [Article]:

“It appears more people are becoming more comfortable with attending networking events. For many, this is a welcome progression toward in-person human connection. As you get back to in-person relationship building with potential clients, centers of influence and possible business partners, networking events provide a great venue for meeting more people who could be critical to your success.”

5 Tips To Build Your Network This Year [J.J. Peller, Advisor News]

Morgan Housel on why wealth trajectory may matter more than level of wealth, why volatility inevitably becomes problematic under this mindset, and ways we can cope [Article]:

“U.S. household net worth is $80 trillion higher today than it was ten years ago, which is astounding. But it’s about $700 billion lower than it was three months ago, which is honestly nothing. Yet one of those figures creates ten times the headlines, ten times the attention, ten times the emotions, ten times the introspection. It has nothing to do with the level of wealth and everything to do with the trajectory.”

Wealth Vs. Getting Wealthier [Morgan Housel, Collaborative Fund]

Which piece of content did you like? Comment below!

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