Weekend Content for New Planners

Weekend Content for New Financial Planners (November 27-28, 2021)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Angie Herbers’ client communication framework for addressing concerns (like hyperinflation) from fearful clients in a way that maintains credibility [Article]:

“Preserving your credibility begins with good communication. And good communication is rooted in knowing what you don’t know until you do. Many times, that simply means being confident enough to admit it, which is the burden we professionals carry with us each day.”

Ask Angie [Angie Herbers, CityWire RIA]

How to build a practice that avoids, as Michael Kitces puts it, “hitting the capacity wall,” [Article]:

“I was working around the clock, doing everything myself, and reacting to every client email and phone call.

In 2017, I met Matthew Jarvis at a conference and was impressed with how he was efficiently managing so many clients while also experiencing record growth.

‘Matt must be superhuman,’ I thought.

Turns out, his super strength came from surge meetings. But, like many advisors, I immediately discounted my ability to adopt surge meetings because (I assumed) my clients were used to the way we did things. They were accustomed to the idea of scheduling a meeting with me at the snap of a finger.”

How To Supercharge Your Practice With Surge Meetings (Part 1) and (Part 2) [Taylor Schulte, Advisor Perspectives]

Jeffrey Levine on how to keep up with all of the tax law changes [Article]:

“Keeping track of changes in the law can be a daunting task for advisors, especially for solo advisors and small ensemble practices, where the same person often has to wear many hats.

But the reality is there’s no way you can possibly deliver the best possible advice to clients if you don’t know the rules of the game. It would be like trying to play poker without knowing that three-of-a-kind beats two pair. Sure, you can win a few hands thanks to good old-fashioned luck, but if you play enough hands, you’re almost certainly going to be a loser.

How Advisers Can Keep Up With Tax Changes [Jeff Berman, ThinkAdvisor]

Marie Swift shares “credibility marketing” tactics across digital and social media [Podcast]:

“Now you can really have social proof in the tribes and the circles in which you are seen [by] the fact that people validate you by sharing your content. So, if you’re publishing something on your home blog and you send it out through an email newsletter and you leverage it on social media, people share that. That shared component, that social media component, is really like a new form of earned media attention. Just like we have earned attention with the general press we have earned attention within influencer groups or community groups.

Now social and digital have just given us a way to start saying ‘Yeah, I like what they stand for. I share their world vision. They’re entertaining. They’re enlightening. They’re my kind of person.’ We actually vote up and down the people who we think should be in our community based on social proof.”

Increasing Your Social Proof And Client Trust Through Your Digital Presence [Alex Cavalieri, Seven Group]

An experiment in infusing humor in your marketing, while attempting to mitigate the risks [Article]:

“In the very beginning, I actually was concerned about eroding my credibility. As I kept doing this, I found that 98% of people get it. Two percent don’t; they’re strangers on the internet with fake avatar profiles, and I couldn’t care less.

Douglas Boneparth: Secrets of a Twitter Titan [Steve Garmhausen, Barron’s]

Which piece of content did you like? Comment below!

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