“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.
NAPFA Genesis Committee Chair Ben Jacobs on overcoming client pushback on his age, key benefits to attending NAPFA conferences, and embracing paperwork in his first position after earning his master’s:
“I went to several NAPFA conferences. They are great because …people are so open to talking to you. I remember as a student particularly thinking, ‘Wow, these professionals are really willing to talk to me and learn about the program I’m in and just kind of advice on my career path. And I think that I made a lot of connections that I could have pursued if I wouldn’t have found Elwood & Goetz.”
Ep #08: NAPFA Genesis Professional Community For New Planners With Ben Jacobs (Caleb Brown, New Planner Recruiting)
A more effective and, perhaps, counterintuitive “friends and family” policy when attracting your first clients:
“After I started in the business, when I met socially with friends or neighbors, I went out of my way to announce I had created an official business policy that I would not work with any friends, family or neighbors. Their relief was almost palpable … and so was mine. The interesting part was an unexpected consequence. Once I announced this decision, my friends, neighbors and family members suddenly rallied around me and wanted to help!”
Building Your Firm Without Bugging Friends And Family (Erin Botsford, InvestmentNews)
3 ways to optimize your content marketing:
“If you’re a wealth manager, you’re doing some form of content marketing. You’ve got a monthly commentary, a piece guiding prospective or existing clients through an important life stage, or a seminar analyzing the upcoming election (spoiler alert: politics stink). The bad news? Everyone else has that content too.“
Three Examples Of Great Advisor Content Marketing (Phil Edelstein, Advisor Perspectives)
A quick and easy tip to boost email response rates:
“Most of us slap a pleasant-sounding ‘Best’ or ‘Regards’ on the end of our emails and call it a day. … A 2010 study by star Wharton professor Adam Grant and collaborators compared responses rates between two sets of similar emails asking for help. One set included a cheerful ‘Thank you so much!’ while the other didn’t. The researchers found the grateful emails got a reply twice as often. “
Your Emails Are 36 Percent More Likely to Get a Reply If You End Them This Way (Jessica Stillman, Inc.)
Imperfect action over “perfect” inaction:
“Have you rationalized that you just need a bit more time to decide what to charge, figure out what to say on the podcast, or decide how best to introduce clients to the idea of charging for advice — because it’s important to get it really right before beginning?“
The Importance Of Taking Imperfect Action (Stephanie Bogan, InvestmentNews)
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