Weekend Content for New Planners

Weekend Content for New Financial Planners (October 8-9, 2022)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Meir Statman on a range of behavioral finance topics including [Podcast]:

  • The difference between using money for happiness versus well-being and why he encourages the latter
  • How advisors can use behavioral finance to grow their business
  • Misunderstood behavioral biases
  • How advisors can get clients to “open up” more easily
  • And more…

“I think of financial advisors as well-being advisors. Financial advisors are more than wealth managers. They are well-being managers. They are in the business of helping people find well-being.

So, you know, happiness is a very fuzzy concept. But if you think about it, well-being has many domains. And of course, money (and) finances is one. But also health and family and friends and religion and on to other things. Work, of course, is central.”

“Behavioral Finance Pioneer Meir Statman On Why Rational Clients Can Still Be ‘Stupid'” [Justin Mack, Financial Planning Podcast]

ICYMI at the Excell Conference, Daniel Pink continues on the behavioral finance theme [Video or Podcast]:

  • The best way to motivate change in clients
  • How to deal with clients or colleagues who may bring up hot-button topics
  • The value in recognizing positive vs. zero-sum games and the advantage in being a “Giver” versus a “Taker”

“Human behavior is the product of the person and the situation, so if you only change the person – it’s hard to change people – sometimes it’s easier to change the situation.”

Daniel Pink: Change The Situation, Not The Person [Ana Trujillo Dimon & Jamie Hopkins, Framework Podcast]

FMG shares 3 high-ROI marketing tactics that relatively few advisors have begun to implement [Video]:

Is Your Marketing Working? Find Out How To Get Measurable Results [Samantha Russell, Dave Christensen, & Susan Theder, Twenty Over Ten]

New Planner Recruiting’s Caleb Brown with 3 main areas of focus to get promoted within your firm [Video]:

How To Get Promoted [Caleb Brown, New Planner Recruiting]

“Ultralearning” author Scott Young with 10 mental models for learning [Article]:

“Just as understanding supply and demand helps you reason about economics problems, understanding mental models of learning will make it easier to think about learning problems. Unfortunately, learning is rarely taught as a class on its own—meaning most of these mental models are known only to specialists.

Ten Mental Models For Learning [Scott Young, ScottHYoung.com]

Which was your favorite takeaway? Comment below!

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