What's Trending For New Financial Planners

What’s Trending for New Financial Planners (September 9-10, 2023)

“What’s Trending for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

Carson Group’s Jamie Hopkins on what the CFP® designation means today, opportunities designed to keep new financial planners in the industry longer, and more [Article]:

“It’s been wonderful to see the retention. We haven’t lost a single person in this program, compared with a really high attrition rate across the industry in that first two-year period.

We are recognizing that the old sink-or-swim mentality is not going to change this problem. I believe the W2 approach is crucial for the beginning of these people’s careers.”

Jamie Hopkins: What The CFP Mark Really Means Now [John Manganaro, ThinkAdvisor]

Two pieces on how to make the most of conference season:

“Summer is over, school is back in session and cooler temperatures mean the official start of conference season in the financial planning profession. This is a fun and exciting time and a way for you to catapult your career to new levels of success!  Attending conferences is a great way to gain a better understanding of the profession, increase your technical knowledge, and expand your network.”

Your Financial Planning Conference Guide [Caleb Brown, New Planner Recruiting]

“Never waste a meal – and I’m not talking about free food (though I’m certainly not complaining about it). Be intentional about attending every group meal. Sit at tables with people who you don’t know. Ask other advisors what’s working at their firm. Get free advice from vendors around their area of expertise. Provide speakers with challenges at your firm and see how they’d overcome them.

For me, the real learning at conferences comes from people with boots on the ground who are finding solutions day in and day out. You can get a ton from main stage speakers and breakout sessions, but share a meal with someone and you get insights that directly apply to your firm.”

Industry Pros Share Their Best Advice for Getting the Most Out of Conferences [Zach McDonald, Three Crowns Marketing]

Whether creating content for your marketing or iterating on your client experience process, Carl Richards encourages scheduling your creative time—and how to get into a creative mindset [Podcast]:

“Because if you wait to feel like it, if you wait to feel like creating time and space…”Oh, I think I’ll feel creative today,’ at least for me, that almost never happens. I know there are some very specific things I can do to create that feeling. Like start recording, start writing, start conversations. Suddenly, I don’t feel and then create, I create and then I feel.”

What Time Are You Creative? [Carl Richards, Behavior Gap Radio]

A review of the new SEC marketing rule’s important issues including testimonials, influencers, and disclosures [Video]:

New SEC Marketing Rule Fines: Should Your RIA Be Worried? [Sidney Snyder, Johnny Sandquist, & Justine Young, Three Crowns Marketing]

Morgan Housel on going deeper to find the “whys” behind your clients’ goals [Article]:

“The same is probably true for the people you admire most. I love and admire my parents, and let me tell you it’s not because of their clothes. Isn’t there so much to learn from that? Shouldn’t gaining respect and admiration through what you do instead of what you own be the goal?

Once you see people being respected and admired for reasons that have nothing to do with the stuff they own, you begin to wonder why you have such a strong desire for those possessions.”

Respect And Admiration [Morgan Housel, Collaborative Fund]

Which was your favorite takeaway? Comment below!

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