“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Robert Cialdini’s new “unity” principle of persuasion and primers on “social proof” and “scarcity” for effective marketing [Podcast or Article]: “There was a study of 6,7000 e-commerce websites where they did A/B testing of various kinds of factors that were on the site and looked to see which were the most powerful in turning prospects into converts. They looked at 29 different factors. Some of them were economic like is there free delivery. Some of them were technological: is there a…
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Weekend Content for New Financial Planners (June 27-28, 2020)
“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more. Making a career change as a mid-career professional: “But as a young professional exposed to the effects of the Great Recession and two rounds of layoffs in as many years, I decided to take a step back and consider what was motivating me both personally and professionally. Through that process of discovery and self-reflection, I came to realize I wasn’t on a good path at all. I had no defined goals beyond the next promotion; I wasn’t building anything I valued…
