Weekend Content for New Planners

Weekend Content for New Financial Planners (August 8-9, 2020)

“Weekend Content for New Financial Planners” is a collection of articles, podcasts, videos, etc. that I’ve been consuming regarding breaking into financial planning, industry trends, career development, and more.

A new take on an old metric:

“What is the most important number in personal finance?  I used to think it was net worth, or possibly liquid net worth, but I have since come to the conclusion that these measures have some serious limitations.  Net worth, for example, isn’t the best indicator of financial acumen because it doesn’t come with any context.  It doesn’t tell you how someone got their net worth. … Given these limitations, is there a way we can adjust the LWR into a slightly more useful metric? Let me present the Wealth Discipline Ratio.”

The Most Importance Number In Personal Finance (Nick Maggiulli, Of Dollars And Data)

Redefining selling and 6 actionable principles to increase everyday effectiveness:

“Starting today, stop thinking about sales as selling. Start thinking about it as helping, influencing and moving someone to act in their best interest because that is what you’re doing.”

To Sell Is To Be Human (Shauna Mace, Advisor Perspectives)

The unintended career benefits of giving back to the profession:

“By volunteering, you get a chance for others to see you in action, experience your professionalism, tenacity for follow up, and engagement with other colleagues. Those individuals will get an up-close and personal experience of you. The know, like, and trust factors begin to take shape, and instances for more opportunities—not just limited to volunteering—can present themselves. Recommendations also become easier because you will have a network of professionals to reach out to who are familiar with your work ethic.”

How Volunteering Can Help Build Your Professional Brand (Cameo Roberson, Financial Planning Association)

Developing an authentic mission to establish culture and marketing strategy – applicable to your personal “brand” as well:

“It can be scary to make bold proclamations that cut off entire segments of the market. But for every prospective client who says, ‘That belief system isn’t for me,’ there’s another client who will say, ‘That’s exactly what I believe in, too’ – which is a whole lot better than, ‘Yeah, they sound like everybody else.’”

The Mission Must Be The Mantra (Phil Edelstein, Advisor Perspectives)

Become indispensable to your firm and industry by paving the way for others’ success:

“Imagine if for every person you met you thought of some way to help them, something you could do for them, and you looked at it in a way that entirely benefitted them and not you. The cumulative effect this would have over time would be profound.”

The Best Career Advice I’ve Ever Gotten (Ryan Holiday, RyanHoliday.net)

What topic resonated with you? Comment below.

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